{"id":18708,"date":"2024-07-29T02:57:35","date_gmt":"2024-07-29T02:57:35","guid":{"rendered":"https:\/\/alcance.gt\/?page_id=18708"},"modified":"2024-07-29T03:12:41","modified_gmt":"2024-07-29T03:12:41","slug":"campanas-de-la-comunicacion","status":"publish","type":"page","link":"https:\/\/alcance.gt\/?page_id=18708","title":{"rendered":"Campa\u00f1as de Comunicaci\u00f3n"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-18716\" src=\"https:\/\/alcance.gt\/wp-content\/uploads\/2024\/07\/campanas-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alcance.gt\/wp-content\/uploads\/2024\/07\/campanas-1024x576.png 1024w, https:\/\/alcance.gt\/wp-content\/uploads\/2024\/07\/campanas-300x169.png 300w, https:\/\/alcance.gt\/wp-content\/uploads\/2024\/07\/campanas-768x432.png 768w, https:\/\/alcance.gt\/wp-content\/uploads\/2024\/07\/campanas-1536x864.png 1536w, https:\/\/alcance.gt\/wp-content\/uploads\/2024\/07\/campanas-580x326.png 580w, https:\/\/alcance.gt\/wp-content\/uploads\/2024\/07\/campanas-860x484.png 860w, https:\/\/alcance.gt\/wp-content\/uploads\/2024\/07\/campanas-1160x653.png 1160w, https:\/\/alcance.gt\/wp-content\/uploads\/2024\/07\/campanas.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>El material audiovisual se basa en los objetivos organizacionales de la instituci\u00f3n y la pertinencia cultural. Se desarrolla una estrategia comunicacional pertinente y eficiente de acuerdo con un an\u00e1lisis sociol\u00f3gico del contexto comunitario.<\/p>\r\n\r\n\r\n\r\n<p>Las rutas estrat\u00e9gicas comunicacionales se determinan de acuerdo con el grupo objetivo, sus formas de vida, costumbres, cultura y valores de la sociedad. Se determina una ruta comunicacional direccionada al p\u00fablico identificado para hacerle llegar el mensaje.<\/p>\r\n\r\n\r\n\r\n<p>Los alcances que se logren son medidos con indicadores.<\/p>\r\n\r\n\r\n\r\n<p>\u00bfQu\u00e9 material comunicacional se trabaja?<\/p>\r\n\r\n\r\n\r\n<p><strong>Imagen:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Flyer<\/li>\r\n\r\n\r\n\r\n<li>Fotograf\u00edas<\/li>\r\n\r\n\r\n\r\n<li>Dise\u00f1os<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Video:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Spots<\/li>\r\n\r\n\r\n\r\n<li>Entrevistas<\/li>\r\n\r\n\r\n\r\n<li>Di\u00e1logos<\/li>\r\n\r\n\r\n\r\n<li>Mensajes<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Audio:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Spots<\/li>\r\n\r\n\r\n\r\n<li>Entrevistas<\/li>\r\n\r\n\r\n\r\n<li>Di\u00e1logos<\/li>\r\n\r\n\r\n\r\n<li>Mensajes<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Basados en la imagen institucional y la pertinencia cultural se trabajan campa\u00f1as en idiomas espa\u00f1ol, mayas o ingl\u00e9s.<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>El material audiovisual se basa en los objetivos organizacionales de la instituci\u00f3n y la pertinencia cultural. Se desarrolla una estrategia comunicacional pertinente y eficiente de acuerdo con un an\u00e1lisis sociol\u00f3gico del contexto comunitario. Las rutas estrat\u00e9gicas comunicacionales se determinan de acuerdo con el grupo objetivo, sus formas de vida, costumbres, cultura y valores de la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campa\u00f1as de Comunicaci\u00f3n - AlcanceGT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alcance.gt\/?page_id=18708\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de Comunicaci\u00f3n - AlcanceGT\" \/>\n<meta property=\"og:description\" content=\"El material audiovisual se basa en los objetivos organizacionales de la instituci\u00f3n y la pertinencia cultural. 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